INTRO

Edenred is a French company specialised in prepaid corporate services. The Group is independent since June 2010 following the split with Accor. Edenred is the inventor of Ticket Restaurant, created in 1962, and a leading distributor of meal vouchers.

Today, Edenred offers solutions for employee benefits, fleet and mobility and corporate payment.

THE PROBLEM

Edenred developed a new welfare application to be integrated in their system. They took everything from granted, without focusing on any kind of research and studies due to time issues. The application had some lost paths and tricky issues that discouraged the possible users. The platform was created directly with hi-fidelity visuals without thinking to a structure behind it and beforehand. Pages and layouts were heavy to look, full of text, contents and images.

MY ROLE

I started with a survey for the stakeholders and one for the users, to understand their needs. Also i searched for other competitors to analize their products. Thanks to the previous project that was quite similar, i could speed up a bit with the process. Some researches were already done, so i focused more on the ready made platform that i tested with a group of users. It was a big “fail”.

Nothing was clear and logic, users couldn’t understand what to do, or what was their budget and couldnt find certain kind of services. Once i had tested the app and found out people’s thoughts and behaviors, i re-designed the wireframes. I shared them with some users and they consolidate that it was the right path. Also the naming and the way to comunicate of the platform wasn’t clear and consistent. The menu titles and page titles were not the same, a service was titled differently from the title in the page.

I didn’t change the terms and wording, i just consolidate what was already existing.

Once the wireframes were ok i started with the hi-fidelity. I had to rework 3 times on the wireframing because the client wasn’t involving all the departments involved in the project and everytime i was updating and presenting the job, someone was standing up and saying that something was missing or incorrect.

After a big meeting where everybody talked to everybody... we clear out a lot of informations, and i restarted the project again.

From the wireframing to the prototyping to finally reach the hi-fidelity again, which i tested 2 times with a focus group of users.

After the testings we had to correct some details of single services and the unclear intro and before the summer... the client disappeard and went on with their old platform...

TOOLS & TECHNIQUES

Pen and Paper, Sketching,

Prototyping, Sketch,

Invision, Illustrator.

COMPETITIVE AND COMPARATIVE RESEARCH

TASKS ANALYSIS & PLATFORM SCAN (existing application)

WIREFRAMES

SITEMAP

SITE PROGRESS PRESENTATION

SUMMARY